Heal’s has appointed Ellen Wiffen as its new head of marketing with immediate effect. Ellen has unrivalled knowledge of the premium homes and interior design markets after 10 years of experience working with design industry experts, Deborah Barker and Giles Kime of Homes & Gardens.

Having been responsible for the Classic Design Awards and the Decorex Breakfast Trend Forecast there, at Heal's Ellen will be launching Heal's Fabrics, Styling and Design Services, in addition to running the marketing and PR departments, and forging new partnerships.

Ellen joins Heal’s from Journey Latin America, a specialist South American tour operator, where she was head of marketing, and managed the rebrand of the company and the delivery of their new interactive website.

Before that, Ellen spent 11 years overseeing sponsorships and partnerships across the traditional home interest titles at IPC Media. Promoted to head of marketing, Ellen oversaw the development of digital and social media platforms associated with each title.

“Ellen thoroughly understands the sometimes complicated and complex customer journeys of the homes and interiors world," says Carmel Allen, brand champion at Heal’s. "She brings her strategic thinking, impressive contacts and practical implementation skills to Heal’s and I’m very excited to see her work her magic on the events and launches we have planned for the coming months.”

"I'm thrilled to be appointed as Head of Marketing at Heal's. It’s a historic brand which is going through a really exciting period of change, with a great vision for the future that I am proud to be a part of," says Ellen Wiffen.