Having begun its first TV campaign, Habitat has again teamed up with creative communications agency Portas for its second advert in the Habitat Voyeur series, Home Alone, shot by photographer and director Miles Aldridge. The advert uses the original strapline – We all look but only some of us see – to illustrate how fans of Habitat see more of the details of a scene, a statement reinforcing Habitat’s credentials as a design brand.
Home Alone is a 30-second spot which features a man in his underwear dancing around his apartment. When the doorbell rings the man moves out of sight, but the camera holds its gaze, making it clear that the voyeur’s attention was never on the man, but on the new Orrico rose gold coffee table by Habitat in his lounge.
There will also be digital versions of the TV ad online which will be shared across Habitat’s Instagram and social channels. To accompany the first TV ad, Habitat launched #HabitatVoyeur, an online and social extension of the campaign, which takes a voyeuristic view into the homes of culturally-influential people such as Mary Portas and Rick Edwards. To coincide with the second TV ad #HabitatVoyeur takes a journey into Jo Whiley’s Northamptonshire family home.
Jocelyn Dowden, head of marketing for Habitat, says: “We know that customers love the brand for its edgy statement pieces, designed with a sense of fun, and we’ve created a stand-out campaign that reflects these ideas. Following the success of The Kiss we’ve continued our investment in TV advertising with a tongue-in-cheek idea to re-engage with a national audience and to support the current expansion of the Habitat brand across the UK.”
Watch the ad here.
