29 March 2024, 11:45
By Furniture News Feb 09, 2017

Silvera makes its London debut

This March, French designer furniture and lifestyle specialist, Silvera, crosses the Channel to launch its first London showroom on the esteemed King’s Road. The much-anticipated UK flagship will join Silvera’s 10 successful Parisian showrooms, bringing with it a catalogue of over 500 cross-cultural designer brands for the home and office, setting a benchmark for designer interiors.
 
Founded by the Silvera family in 1990, this design destination - serving both consumer and contract markets - distributes world-renowned brands together with the industry’s rising-stars. A treasure trove of furniture, lighting and decorative objects, Silvera takes its clients on a journey of discovery and aims to demystify design by offering expertise via its team of qualified in-house design professionals.
 
The expansive 500 sqm, two-storey space in the heart of Chelsea, designed by renowned French architectural firm Jouin Manku, carefully retains many of the building’s original architectural features, including a large windowed façade, exposed brick walls and an orangery, illuminated by a Bocci lighting installation intertwined with living plants. Downstairs, below street level, eight characterful vaults will house a rotating showcase of inspiring design icons.
 
Silvera’s shop floor will include furniture pieces by high-profile brands such as Cassina, Hay, Moroso, Fritz Hansen, Vitra, Walter Knoll, Living Divani, Edra, Porro, Baxter, Zanotta, Glas Italia, Overgaard & Dyrman, EDITIONS and Petite Friture. In addition, Silvera will house top lighting brands Bocci, Flos, Lee Broom, Brokis, as well as rugs from cc-tapis, Kasthall, Paola Lenti and Golran. Silvera will also include a concept store unique to the London showroom, stocking giftable items and lifestyle brands including Christofle, La Boite Concept, Venini, Minimalux, Verreum, Imperfetto Lab, Seletti, Zaha Hadid and Native Union. 
 
Challenging the perception of conventional retail stores, Silvera will utilise the two-storey space to house limited and special-edition or exclusive products, as well as frequent curated exhibitions.

The address of the new store is 241-245 King’s Road, London SW3 5EL. Opening hours are from Monday – Saturday 10am – 6.30pm and Sunday 12pm – 6pm.

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