From the World’s Strongest Man to a Super League Rugby team, Breasley Consumer ia proud to be supporting top athletes to promote better sleep and help them achieve their peak performance.
A restful and rejuvenating night’s sleep is vital to everyone for their health and well-being, but for a professional athlete it is paramount. Athletes in the top echelons of their sport or managers and coaches talk about how marginal gains made through factors such as correct nutrition and the best quality sleep can mean the difference between being a great athlete or a world champion. Indeed, when Roger Federer was asked what he believes has kept him at the top of the game for so many years, his reply was simple - “sleep.”
Just over a year ago, Eddie Hall, then Britain’s Strongest Man, chose Breasley’s Salus Bionix mattress following a visit to his local bed shop, Cozy Nites in Stoke on Trent. At 6’3” and weighing around 400lbs, Eddie was looking for an adjustable mattress that would suit his specific requirements to ensure he got the best possible rest and recovery as part of his training schedule leading up to his dream of becoming the World’s Strongest Man. That dream has become a reality, as Eddie – nicknamed ‘The Beast’ – was recently crowned with the 2017 title.
Stuart Hibbert, MD at Breasley Consumer, says: “We had the pleasure of inviting Eddie to visit our Salus factory in Manchester, and he is a great guy. It was inspirational to hear about his focus and pure dedication to his sport – a true professional. We’re thrilled to think that we may have played a small part in helping him to become the strongest man on the planet!”
Stuart also had the opportunity recently to meet up with the Warrington Wolves Rugby League squad. Breasley’s technical development team has been working in partnership with the club over the past couple of years to look at how better quality sleep is an inherent factor when it comes to helping the players stay at the top of their game.
He continues: “We really value our relationship with the Wolves and what we can learn from it. Although we can supply the technical data and advise which mattress best supports their individual needs, the feedback we receive is just as important, with the knowledge that we are developing the right products to take to market.”
