The first La-Z-Boy UK Furniture Galleries have opened for business throughout the UK and Ireland.
70 retailers have signed up to become Furniture Gallery stockists, who will offer the brand’s exclusive new Originals collection and feature specially created point of sale displays.
The branded in-store areas clearly designate the La-Z-Boy products and have a video screen explaining the brand history, points of differentiation and product benefits.
One of the first retailers to install the Furniture Gallery was Frank Knighton Suite Centres in Nottingham.
MD Richard Knighton says: “Everyone’s reaction to the new gallery has been very positive and we achieved sales from when it was very first set up. It is delivering all that we hoped it would.”
The Originals Collection features the patented La-Z-Boy handle recline mechanism and offers fully pocket sprung seat cushions, a 100% full leather selection, as well as new swatches.
La-Z-Boy UK sales director Dave Darragh says: “We have had a fantastic reaction so far to the new galleries, from both our retailers and their customers. The point of sale itself requires specialist installation and we are fitting the galleries at a rate of around five per day.”
La-Z-Boy is set to launch a new consumer facing UK website and is in the final stages of planning an integrated marketing and advertising campaign.