Sealy UK has opened a new showroom, in Cheadle, Greater Manchester. The facility will provide retailers with the opportunity to view Sealy’s extensive product range, as well as exclusive collections.

The move underlies the bed manufacturer’s commitment to providing retailers with the very best support, advice and information relating to its products. Not open to the general public, and operating on an appointment-only basis, prospective visitors looking to attend should book a viewing with their area sales manager.

As well as featuring its newest product launches, Sealy will refresh the showroom's line-up several times a year to ensure retailers are kept up to date with its latest innovations and developments.

Neil Robinson, Sealy’s sales & marketing director, says: “This is an important step for Sealy, and we hope the launch of this new showroom makes it even easier for our retailers to experience and learn about our very latest products and collections. Being located in Greater Manchester gives the site a highly convenient and easily accessible location. We would like to welcome our retailers to Cheadle, and would urge them to book an appointment in order to experience this exciting new facility.”