In a bid to come "further into line with the requirements of the market and the relevant sectors", Frankfurt exhibition Tendence, which was formerly a four-day show, will be held over just three days next year – from Saturday 29th June to Monday 1st July.
“By talking to exhibitors, visitors, associations and our partners, we learnt that the global and particularly also the national retail landscape is continually in a state of flux and that we need to follow this transformation closely," says Stephan Kurzawski, board member of fair organiser Messe Frankfurt Exhibition.
"This is why we’ve been investing in Tendence and its content, and why we keep adjusting the profile to the needs of the market and thus also its sectors. In this way we are actively meeting the needs of the prevailing situation. What it means specifically is that we have now opted for a three-day trade fair, from Saturday until Monday, so that Tendence will have the profile which the industry needs.”
As planned, the reorganised halls at Tendence 2019 will be structured by trading sectors, lifestyles and target groups, and aim to concentrate even more closely on the needs of customers.
