29 March 2024, 05:52
By Furniture News Oct 21, 2019

Silentnight launches new brand campaign

Silentnight has launched a new autumn marketing campaign, Nothing beats a Silentnight.

The integrated campaign, developed by new lead creative agency Dinosaur, shows a fresher, more contemporary style for the brand, along with emphatic proof points that other bed brands cannot claim, highlighting the brand’s commitment to sleep technology innovation and its eco-credentials as a leading mattress manufacturer.

Mark Beaumont, executive creative director of Dinosaur, comments: “Silentnight is an incomparable brand and one which we’re really proud to work with. They’re market leaders in quality and innovation with a strong vision for a sustainable future – we look forward to building on these values in future campaigns.”

Ian Lambert, Silentnight's marketing director, adds: “We’ve really enjoyed working with the team, we value their honest energy and expertise in bringing a brand like Silentnight to life.”

The campaign will run to November.

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