Hitachi Capital Consumer Finance, a division of Hitachi Capital (UK), will be rebranding under the new trading style of Novuna Consumer Finance by April 2022, while Hitachi Personal Finance will become NOVUNA Personal Finance.
At the same time, Hitachi Capital (UK) will change its legal name to Mitsubishi HC Capital UK, following the merger earlier this year of Hitachi Capital Corporation with Mitsubishi UFJ Lease and Finance Company, forming one of the world’s largest and most diversified financial groups.
“Both the retail and loans market we operate in are rapidly changing and so are we,” says MD Vincent Reboul. “As one of the UK’s leading providers of retail PoS finance, working with over 3200 retailers across a range of sectors, the Novuna brand provides our business with a clear point of differentiation whilst leveraging the funding capability of our new multinational parent company.
“Our new brand name is also readily aligned to our digital transformation programme, which is enabling us to create unique customer experiences for our retailers and personal loans customers to meet their needs which have evolved during the Covid-19 pandemic.
“Adopting Novuna as our new trading style provides the business with the opportunity to build a unique brand in a changing world, further enhancing our reputation for providing outstanding customer experiences. This change marks the start of an exciting new era for us and our customers.”
