Frasers Group, which owns House of Fraser and Sofa.com, has acquired luxury online homewares and furniture brand Amara in a restructuring deal.
CEO Michael Murray revealed the move on social media last night. "This acquisition will build on our ambitions to create a credible homeware destination for Flannels," he stated – the fashion brand having been part of Frasers Group since 2017.
Amara.com was established in 2005 by Andrew and Sam Hood.
