The recent edition of Singapore’s IFFS exhibition again played host to a brand presentation from Singapore Mozaic, an industry programme that encapsulates the best of Singaporean manufacture and business.
Launched in March 2008, Singapore Mozaic brings together a collection of successful Singaporean furniture companies that offer a diverse portfolio of consumer, business and specially-crafted products. Since its launch six years ago, it has presented itself as a united consortium of Singapore’s finest at various international furniture shows in Europe, the US, the Middle East, India and China.
“Singapore Mozaic’s ambassadors continue to sharpen their competitiveness by strengthening capabilities in international marketing, branding, design, sustainability and training”
Although the world economy has suffered of recent, Singapore’s furniture companies have proved relatively resilient. “Singapore is the centre of exchange for trade between the East and West,” says Ernie Koh, president of the programme’s organiser, the Singapore Furniture Industries Council (SFIC).
“Singapore Mozaic’s ambassadors continue to sharpen their competitiveness by strengthening capabilities in international marketing, branding, design, sustainability and training – more companies are embarking on design initiatives to achieve a differentiating edge to compete in the global market.”
At this year’s IFFS, a number of Singapore Mozaic’s members displayed new products within a dedicated booth. Eurosa, Koda, Lorenzo and Star Furniture have collaborated with local designers to produce new furniture ranges, while companies including Ewins, Four Star and Star Furniture have been the first to participate in Project Creation, a pioneering initiative by SFIC under Singapore’s Furniture Industry Productivity Plan, which aims to nurture and train skilled and certified designers and craftsmen.
Singapore Mozaic currently has 36 members, working together under the Mozaic banner to present a unified brand and touch-point for global buyers.
