24 May 2024, 14:07
By Furniture News Dec 09, 2021

CIFF Guangzhou's global ambition

Driven by innovation and design, CIFF (China International Furniture Fair) Guangzhou is a business platform of strategic importance both for China’s domestic market and for export development – indeed, it is the world’s largest furniture fair, representing the entire supply chain, bringing top-tier companies together, promoting new products, ideas, and solutions in order to meet constantly evolving market needs, and organising events both online and offline, as well as B2B meetings …

Following the mission statement ‘Design trend, global trade, entire supply chain’, the upcoming CIFF promises to significantly boost efforts to promote the entire furniture industry’s development, respond to new market needs, and offer new, concrete business opportunities for sector players.

The success of CIFF Guangzhou 2021 – which recorded a visitor increase of +20.17% Yo2Y – means there is much enthusiasm and high expectations ahead of the next edition.

The 49th CIFF Guangzhou will take place in two phases, organised by product sector: the first, from 18th-21st March, will be dedicated to home furnishings, home decor and home textiles, and outdoor and leisure furniture; and the second, from 28th-31st March, will feature office furniture, furnishings for hotels, public and commercial spaces, healthcare facilities, and materials and machinery for the furniture industry.

The Canton Fair Complex in Guangzhou, boasting a total area of 750,000 sqm of exhibition space, is expected to host more than 4000 companies and over 300,000 trade visitors this coming spring, and CIFF will pay particular attention to international trade. The pandemic has strongly influenced the way relations between Chinese manufacturers and international customers are managed, and CIFF therefore intends to innovate and continue finding new solutions to further develop the network of over 200 world markets developed over 24 years of experience – offering buyers, purchasing groups and international ecommerce operators the necessary information, round-the-clock services, and an efficient one-stop sourcing platform.

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