15 June 2024, 07:35
By Furniture News May 18, 2023

Discover South-east Asia’s finest at VIFA ASEAN

Following the success of VIFA Expo in March, the Vietnam ASEAN International Furniture & Home Accessories Fair (VIFA ASEAN 2023) will take place from 29th August to 1st September at the Saigon Exhibition and Convention Centre (SECC), and promises to be a reliable, high-quality meeting point for global manufacturers and buyers in the region.

The global economy is undergoing a period of repositioning, and the trend of shifting production to countries with geographical, social and political advantages is becoming stronger, states the organiser of VIFA ASEAN, Lien Minh Co: “Countries in the ASEAN region fully bring together all those factors. 

“Moreover, with many free trade agreements in place, the area is increasingly participating in the global supply chain, and gradually becoming a centre for manufacturing and supply.”

Vietnam has become the region’s largest furniture exporter, and an increasingly attractive destination for international furniture buyers. Following the success of VIFA Expo in March, Lien Minh Co hopes VIFA ASEAN 2023 will further enhance Vietnam’s position as a global hub for the furniture trade.

With the theme, ‘Gathering all the best South-east Asian furniture’, the event is expected to feature more than 1400 stands from over 350 companies, across a total fair area of more than 20,000m2. The show will feature national pavilions from South-east Asian countries including Malaysia, Indonesia, Singapore and the Philippines, providing multiple opportunities for buyers to explore these countries’ unique products and designs.

A wide assortment of items will be on display, ranging from indoor and outdoor wooden furniture such as sofas, tables, chairs, beds, cabinets, shelves and kitchenware, to decorative items including paintings, vases, table lamps, blankets, bedsheets, pillows, mattresses and curtains. There will also be gifts and other products – many of which will be made from sustainable, eco-friendly and recycled materials – as well as modern and traditional handicraft products such as lacquerware, bamboo and rattan weaving, and ceramic items with distinctive cultural features from Vietnam and other South-east Asian countries.

VIFA ASEAN 2023 will be part of a chain of furniture exhibitions taking place in Asia during the August/September international buying season. The circuit also includes KOFURN (South Korea), IFFINA (Indonesia) and CIFF Shanghai and Furniture China (China).

VIFA ASEAN 2023 is expected to be an appealing proposition,” concludes Lien Minh Co, “enticing thousands of international buyers and bringing numerous benefits to the participants. It aims to serve as a bridge for furniture products from South-east Asia to reach the global market, with the motto, ‘One show, one place to go global’.”

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