23 May 2024, 07:04
By Furniture News Jan 19, 2020

Illustrating Proposte's new look

The 28th edition of Proposte will return to Villa Erba, Cernobbio, Italy from 27-29th April.

After years of collaboration with representatives of the design world, this year Proposte asked illustrator Agostino Iacurci to design its new image. Agostino, a multidisciplinary artist of Italian origin who lives in Berlin, is known for his synthetic and surprising shapes and multi-level narratives.

"Fabric and drapes change the home," explains show president Piercarlo Viganò. "They create a narrative and describe stories and feelings. They transform spaces and reveal moods in everyday life. Starting from this absolute concept, this year we wanted to entrust an artist with the task of describing and promoting the fundamental importance of the fabric and drapery industry in interior design from a perspective and with a language different from that of design, because illustration is the warmest and most engaging visual communication system in existence. In Agostino Iacurci we found the ideal exponent of this world to synthesise, in an exemplary way, what Proposte 2020 represents."

The result of this collaboration is a vibrant new advertising campaign. "When I was imagining the Proposte 2020 poster," Agostino (pictured) explains, "I thought of fabrics as a storytelling tool, due to their ability to transform spaces and objects. While I was pondering this idea, I remembered Poltrona di Proust (1978) by Alessandro Mendini and the redesign concept at the origin of that project. I therefore imagined placing at the centre of the scene, theatrically crossed by two curtains held open with tie-back braids, a classic armchair in which each element – the armrests, back and seat – had a different fabric and decoration that helped generate the international, multicultural and open identity of the object and the event."

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