19 May 2024, 22:41
By Furniture News Oct 20, 2020

imm cologne 2021 to be truncated hybrid event

"We make it happen", says show organiser Koelnmesse regarding imm cologne 2021, which will take place as a hybrid event comprising a digital platform and truncated physical fair from 20th-23rd January.

Taking place over four days (previously seven) from Wednesday to Saturday, without a separate LivingKitchen show, imm cologne 2021 promises enhanced virtual networking opportunities to complement or replace attending in person, through imm@home.

"Our goal is clearly defined – to also make imm cologne possible this coming January against the background of the challenging basic conditions," says Koelnmesse coo, Oliver Frese. "Based on a compact exhibition section and enriched with digital network and presentation possibilities, imm cologne will provide the furniture industry with important impulses for the new business year."

Matthias Pollmann, vice president of Koelnmesse, adds: "With an extensive hygiene and protection package, exhibitors and visitors can move safely on the fair grounds and concentrate on doing business. We also offer our exhibitors at the special edition tailored and innovative stand construction solutions that enable efficient and inspiring trade fair participation."

The organiser says it has developed new stand construction concepts and event formats, and has aligned these to suit the Covid-19-dominated circumstances. "With the new stand concepts, we offer young companies a plannable framework for an excellent trade fair appearance in a compact area and can thus bring together the most varied assortments of interior design and the kitchen theme," says imm cologne's director, Claire Steinbrück. "Smaller areas and open stand design also mean less stand staff and lower costs. Nonetheless, the brands can represent and present themselves individually. The result is efficient business with maximum risk reduction."

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