24 July 2024, 16:56
By Furniture News Jun 12, 2024

Inaugural Malaysian trade show courts autumn buyers

The inaugural Malaysia Furniture Furnishings Market (MFFM) will take place from 5-7th September at the World Trade Centre Kuala Lumpur (WTCKL). A new trading platform, MFFM’s launch has been timed to align with September’s prime furniture-trading season, and aims to facilitate an efficient and dynamic trading experience for exhibitors and buyers in the thriving Malaysian furniture industry.

As a significant contributor to Malaysia’s economy, the furniture industry is recognised for its global reach and contribution to both domestic and international markets.

A key catalyst behind its growth in the region is the surge of ecommerce and, recognising the pivotal role played by online platforms, MFFM is embracing the trend, to better facilitate a seamless transition from physical exhibitions to online purchasing.

“MFFM aims to provide Malaysian exporters with a secondary international platform, allowing global buyers – especially those who missed the March buying season in South East Asia – to explore Malaysian suppliers’ offerings,” says project director Karen Goi. “The September launch of MFFM will offer buyers a comprehensive view of the Malaysian and South East Asian markets before they head to the Shanghai show.”

Furthermore, MFFM anticipates significant demand for furniture products domestically, with Malaysia’s imports of furniture and home decor products surging by +125% over the past decade.

The exhibition will feature a wide array of products, from furniture to home decor, lifestyle items and sustainable solutions. A cross-section of the industry, from importers and exporters to manufacturers, suppliers, ecommerce specialists and interior designers, is set to attend.

Organised by Derrisen, comprising a team of specialists with 25 years’ experience in orchestrating large-scale furniture trade shows in Malaysia, MFFM is poised to provide an efficient and effective business environment, ensuring a productive experience for all participants. The organiser has also introduced an exclusive hosted buyer’s programme, offering complimentary hotel stays to attending buyers on a first-come, first-served basis.

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