18 July 2024, 09:17
By Furniture News Oct 04, 2023

Natural directions for Brussels show

Brussels Furniture Fair returns to Brussels Expo from 5-8th November, and is all set to deliver more of the product, presentation and hospitality for which it is known, now with an overtly natural theme …

With its strong offer, clear segmentation and engaging scale, Brussels Furniture Fair remains a popular B2B platform for furniture buyers. This year’s event again promises to embrace progressive business, but will encompass other core elements of the furniture and design business – aesthetics, inspiration and planning – all underpinned by nature. 

This theme will be reflected in the fair’s look and marketing, as well as in the introduction of the ECO-Stories label, which will enable visitors to quickly identify those exhibitors actively working on and/or looking for environmentally friendly solutions. 

This year’s show is already shaping up to be significantly larger than the last edition, with, for example, every square metre in Hall 4 being sold for the first time since 2018 (assisted by a relocation of Passe Partout and Recor Group). 

Having noted a strong increase in demand from ‘traditional’ exhibitors, Hall 3’s Square segment had to be completely overhauled, while the Sleep segment in Hall 6 is filling up fast too. There has also been a significant increase in the number of exhibitors from the Nordic region, with newcomers Ecolife Beds, Dan-Form, Tenzo, Innovation Living and Torpe joining the roster.

The Square, which in recent years has become the go-to destination for inspiration and discovery, will be refined to deliver even greater relevance. For example, Design Street and Design Academy were merged into Design Academy Masters & Scholars, showcasing a range of products from established names in the design world, combined with creations by promising furniture design students. Square also continues to host the Bubble up your Store concept, whereby retailers can engage with suppliers of goods and services that can assist them in optimising their retail spaces. 

Despite these various developments, doing business efficiently, in a pleasant and hospitable atmosphere, remains at the heart of the show. With a contract route, the Balthazar awards and various trend corridors continuing to enrich the overall event, Brussels Furniture Fair again promises visitors a balanced mix of exhibitors and interesting features.

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