The National Bed Federation (NBF) has announced a refreshed and expanded line-up of judges for its Bed Product and Component Product of the Year categories in the 2026 Bed Industry Awards.
Ten experts from the furniture, sleep and trade press sectors will decide which NBF manufacturer and supplier member products will be crowned winners at the Bed Show gala dinner and Awards ceremony on Tuesday 22nd September at the Telford International Centre.
New to the Bed Product of the Year panel is James Wilson, AKA The Sleep Geek, a sleep activist, coach and educator. Joining him are: Steve Adams, founder and CEO of Mattress Online; Sue Davies, owner of Sue Davies Design Solutions; Paul Farley, editor-in-chief of Furniture News; and James Dunne, director of operations at Prestige Beds.
The Component Product of the Year Award welcomes three new judges: Stuart Hibbert, CEO at Shire Beds; Hayley Hodgson, new product introduction (NPI) and master data management (MDM) manager at Silentnight; and Ross Yeardley, sales director at Healthbeds. Natalie Armstrong, product development manager at Sealy UK, and David Morris, purchasing director at Sleepeezee, return to the panel.
The deadline to enter the product awards is 5pm, Monday 7th September. Detailed information on all the NBF member and retailer awards is available on the Bed Show website.
NBF reveals expanded product award judging panel
