The New Business Pavilion at Autumn Fair, the UK’s largest seasonal showcase for Home, Gift & Fashion, aims to showcase the next generation of makers and creators alongside the show's established content.
The pavilion aims to create "a spirited new business community" designed to support the growth in start-ups that face the challenges of being small or single-person-led businesses with limited resources. Entry-level packages will enable businesses to show at both Autumn Fair 2024 and Spring Fair 2025, helping put their products on the retail map and reach thousands of buyers from the UK and around the world.
Soraya Gadelrab, event director, Spring & Autumn Fair, says: “Despite challenges, the retail sector, including gift, home, and fashion segments, continues to see the entry of new businesses. Startups states that the roaring 20s are here with a new era of fast growth and optimism for UK startups. These pioneering businesses are sparking change across every sector, they have boundless entrepreneurial spirit, and we want to support their path forward.
“The reaction to the launch of the New Business Pavilion has been inspiring. We are very excited to be able to showcase so many brilliant small businesses and help them put their products in front of key, purchase-ready buyers from leading stores like Marks & Spencer, John Lewis, Tesco and Dunelm, as well as thousands of independent retailers. We do still have a few spaces left in the pavilion so please get in touch if you would like to join this flourishing new community.”
Visitors to the New Business Pavilion at Autumn Fair, taking place from 1st-4th September at the NEC Birmingham, will discover everything from handcrafted cushions and candles to lampshades and wearable art.
Exhibitors include Flourish Home Interiors, the brainchild of Jemma Jones and Joanna Rayner, a vibrant new homeware business set to make its entrance at Autumn Fair, offering handcrafted velvet art lampshades, velvet art cushions, art canvas prints, and art tea towels to add pops of colour to neutral rooms.
Joanna says: “We are thrilled to be part of Autumn Fair 2024 and can't wait to introduce you to our amazing products."
Pictured: Flourish Home Interiors
New Business Pavilion brings start-ups to Autumn Fair
