The Malaysian International Furniture Fair (MIFF), South East Asia’s largest furniture trade show, has welcomed the Malaysian Furniture Council (MFC), the national body representing Malaysia’s state furniture associations, as its industry partner for MIFF 2027, bringing the country's key bodies together on one international sourcing platform for Malaysian furniture.
MFC will join forces with the Muar Furniture Association (MFA), MIFF’s strategic partner, and the Malaysia External Trade Development Corporation (MATRADE), MIFF’s international trade partner, bringing industry representation, manufacturing expertise and trade promotion support together at MIFF.
MFC will now encourage its members to exhibit at MIFF 2027, which will take place from 1st-4th March at the Malaysia International Trade and Exhibition Centre (MITEC) and World Trade Centre Kuala Lumpur (WTCKL).
With the industry and trade now standing behind one show, MIFF will strengthen its position as "the definitive one-stop platform for furniture sourcing in Malaysia", giving international buyers access to more Malaysian manufacturers, explains GM Kelie Lim: “MIFF has always worked with the industry to build a valuable platform for the trade. We welcome MFC as our industry partner, value MFA’s longstanding support, and look forward to working even more closely with MATRADE. Bringing more of the industry together is how we aim to make every buyer’s visit worthwhile and efficient.”
MFC president Desmond Tan comments: “As the national council, MFC supports the growth of Malaysia’s furniture industry, and MIFF, organised by Informa Markets as a professional global trade show organiser, has been successfully connecting Malaysian furniture manufacturers to global furniture markets for more than 30 years. By working together, we can combine the industry’s expertise with MIFF’s platform to support our members. In a dynamic market, we believe the industry is stronger as one, and MFC is committed to making the most of this opportunity with MIFF.”
Many MFA members exhibit in Muar Hall at MITEC, and the MFA welcomes MFC’s participation. “As MIFF’s strategic partner, we value the fair’s role in connecting Malaysia’s furniture manufacturers with international buyers. We congratulate MIFF and MFC on this milestone and are glad to see the industry coming together as one. We look forward to working closely with MIFF and MFC to create more opportunities for manufacturers across the country,” says MFA president, Steve Ong.
MATRADE continues to serve as MIFF’s international trade partner, supporting the fair’s overseas promotion and connecting MIFF with international buyers.
“MIFF is a leading export platform for Malaysian furniture. Together with MIFF, we will continue to empower and facilitate Malaysian manufacturers to enhance global markets access and strengthen Malaysia’s standing as a trusted furniture supplier,” comments MATRADE CEO Dato’ Indera Abu Bakar Yusof. “It is anticipated that the global furniture market will post steady growth of 4-5% in the next five years, and this reflects the opportunities that the Malaysian furniture exporters should grab.”
The impact of this move on Malaysia's EFE (Export Furniture Exhibition), a former MFC vehicle, has yet to be confirmed, but it seems likely those exhibitors will now participate in the expanded MIFF instead.
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