New Designers marks a major milestone in 2025, celebrating 40 years of emerging creative talent with a special alumni group featuring established artists, designers and makers from across all four decades, including Benjamin Hubert, Hannah Martin, Elliot Brook, Margo Selby, Jo Barnard, Peter Ting and Ikuko Iwamoto.
The 40th edition – taking place in two phases at London’s Business Design Centre from 2nd–5th July (week 1) and 9-12th July (week 2, which includes furniture) – will also see the launch of a new creative campaign developed by London-based TM Studio, while the popular ND Selects returns, showcasing and selling over 20 emerging independent designers and makers across the two-week exhibition.
The alumni gathered at the Business Design Centre, the show’s home for the past 40 years, to reflect on their design career stories coming full circle.
"We're thrilled to welcome back some of our most celebrated alumni – each of whom has built an incredible career in their own right – to the Business Design Centre, where their journeys began. This year is particularly meaningful, and we’re so excited to have them return to mark this important milestone with us," says Sally Bent, event director. "It’s amazing to see how far they've come and to know that, whether in a big or small way, New Designers helped play a part in their stories.
"Year after year, New Designers proves its vital role in the design community – not just in showcasing graduate work, but in creating opportunities for connection between new talent and industry professionals. Many collaborations, careers and partnerships have been born here.
"We’re confident that this year’s graduating cohort will continue the legacy, just as those before them have. Our show is more than just an exhibition – it’s a launchpad for future careers. Here's to the next 40 years!"
Each year, the ND Awards recognise outstanding graduate talent, with over 30 awards celebrating creativity, innovation and design excellence across key contemporary themes such as sustainability, wellbeing, personal identity, and diversity and inclusion.
Another stand-out feature of New Designers is its extensive programme of talks and workshops, designed to help graduates prepare for future careers. ND Educates will return in 2025, offering graduates and trade visitors the opportunity to hear from leading brands, designers and professional experts as they share insights into emerging trends, discuss key sector themes and offer practical advice on launching a career in design.
Since its inception, New Designers has provided a platform for over 3000 graduates to present their ideas to industry professionals and the public every year.
Register to attend here.
