22 July 2024, 00:31
By Furniture News Jun 17, 2019

New Tendence concept set to fuel successful edition

This year's Tendence trade fair, taking place from 29th June to 1st July in Frankfurt, will welcome a large number of new exhibitors, plus a good number of businesses returning to the show following a break, reports show organiser Messe Frankfurt.

“We are pleased that the new hall concept has been so well received and that we’ve been able to attract so many new, first-class exhibitors to our well-established trade fair,” comments Philipp Ferger, group show director. “It shows that it was the right decision to re-plan Tendence, and that we’ve got a good understanding of the needs of the industry.”

For the first time, the idea of a concept store will fill an entire hall – Style City in Hall 8 – while Hall 9's Moment Market promises to offer visitors gifts and decorative products for all occasions. The Sunshine State in Hall 11 will be characterised by indoor and outdoor decorative products, while Design City in Hall 12 will cover the the premium segment, from traditional to modern.

Arranged by retail channel, lifestyle and target group, Tendence takes its cue from consumer demand, enabling retailers to source product in a focused manner, and suggesting ways to display them in their stores. Tendence offers the latest trends and products in interior design, home accessories, gifts, jewellery, fashion and lifestyle, plus a complementary feature programme.

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