Nordic Style, established in 1993 in Chelsea, London, has long been a pioneer in bringing the ‘Nordic Light’ into traditionally dark London homes – and it is poised to brighten the day of visitors attending the January Furniture Show (taking place at the NEC Birmingham from 19th-22nd this month), where it will unveil an astonishing 400 new lines on stand 2-F10 …
Initially, the Nordic Style brand gained prominence by offering a range of painted bedroom and dining room furniture collections, complemented by its own line of fabrics, paints and accessories. Nordic Style says that, for a decade, it stood as a leading brand, delivering products nationwide from its base in the historic Gas Works in Chelsea.
However, as the market evolved and competitors began replicating its products, Nordic Style adapted by specialising in producing furniture crafted from reclaimed timber. Under the leadership of Mark Essex, who invested in the business in 2012, the company expanded by opening six shops in London and increasing direct sales to the public.
Fast-forward to the Covid-19 pandemic, and the retail sector faced unprecedented challenges which tested even the most established businesses.
Nordic Style turned adversity into opportunity by reorganising and innovating during enforced closures. The company consolidated its operations into a single base in Esher, Surrey, enabling a strategic transition to a mail-order model and an entry into the wholesale market. By supplying premium furniture and accessories to retailers across the UK, Nordic Style secured its place in a rapidly evolving retail landscape.
As the 2025 January Furniture Show approaches, Nordic Style Wholesale is looking forward to launching 400 new products, exclusively manufactured and imported for the brand, and made in Nordic Style’s signature linen fabric collections. This range includes sofas, armchairs, cabinet furniture, occasional furniture, beds and bedroom furniture, as well as an array of complementary accessories including porcelain, faux flowers, wall art, soft furnishings and tabletop items.
“Each item has been carefully curated to create a cohesive collection and offer attractive margins to retailers, contractors and interior designers,” says Nordic Style.
The new collection is available to view and purchase on Nordic Style’s trade-only website, which verified interiors businesses can access with trade logins. The wholesale business delivers free of charge to other businesses (B2B) within mainland UK for just £750 plus VAT, and smaller or more urgent orders can be collected directly from the company’s Surrey warehouse. Nordic Style also supplies businesses in Ireland and parts of Europe, accounting for delivery and administration costs.
All 400 new lines will be in stock and ready for immediate delivery in time for the show. Nordic Style is actively seeking like-minded, upmarket retailers to showcase and sell its collection, and hopes to partner with a select group of customers, maintaining control over deliveries through its own vehicles, to ensure prompt, reliable service while minimising returns and damages.
Proudly family-owned and operated, Nordic Style says it embodies the ethos of being “small enough to care, but large enough to cope”. Its products are unavailable elsewhere, and the company introduces fresh collections annually to maintain originality and deter imitation. “Nordic Style remains committed to quality and innovation, ensuring our designs and fabrics continue to captivate and meet the ever-evolving tastes of our discerning clientele,” the brand concludes.
