19 May 2024, 15:52
By Furniture News Sept 17, 2018

Singapore show unveils UrbanAsia theme

The International Furniture Fair Singapore (IFFS) will present a new theme for its 2019 edition, UrbanAsia – the Future of Urban Living.

Co-located with the 36th ASEAN Furniture Show and Nook Asia, IFFS 2019 will make its debut at the Sands Expo and Convention Centre, Marina Bay Sands (MBS), from 9-12th March 2019.

South-east Asia’s urban areas are home to a third of its total population today, but generate over two thirds of the region’s GDP. Fuelling economic growth at an unprecedented rate, urban dwellers are now increasingly well-travelled, design-savvy, digitally inclined and house-proud – mention urban living, and well-connected living spaces with minimalist yet sophisticated furniture, sleek, multifunctional appliances and smart home technology come to mind.

Ernie Koh, chairman of show organiser IFFS Pte Ltd, says: "Today's consumers are looking for more than just a statement piece. Growing affluence, increasing disposable income and prevalence of travel, have whet their appetite for sophisticated and well-rounded living solutions that reflect their lifestyle choices. Singapore stands at the intersection of criss-crossing global trade between China and North America. Given the global context, it is more important than ever to enable the aspirations of Asian designs."

To illustrate emerging urban living trends, and drawing inspiration from the heritage, culture and diversity of neighbouring densely populated ASEAN countries, IFFS 2019 will unveil three signature showcases from the Philippines, Thailand, and Singapore. 

IFFS 2019 will also make its debut at Sands Expo and Convention Centre. Occupying two levels and spread across six well-curated halls, visitors can expect a portfolio of almost 400 international exhibitors from over 30 countries, plu a host of benefits including discounts at MBS-owned restaurants and exclusive room rates.

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