25 May 2024, 18:16
By <div class="field field-name-field-author field-type-text field-label-hidden"> Victoria Noakes </div> Jul 26, 2013


Tendence, the international fair for consumer goods for the home and giftware, is not only an ideal order platform for Christmas, but a stage for trends for the coming spring. With many new features planned for this year’s exhibition, Tendence is set to attract top buyers from all areas of the sector.

Distinguished by a unique range of products at an optimum time for ordering, Tendence will present the trends for the rapidly-approaching autumn, winter and Christmas seasons and offer an initial preview of the spring and summer collections for 2014, making it a market-relevant order platform as well as a hub for ideas and creativity.

“The national and international consumer goods market needs and demands Tendence – this is where the trade puts together its new assortment, where it discovers innovations, trends and design, and where the entire sector meets. All these factors make Tendence an indispensable fixture on the European fair and exhibition landscape,” says Nicolette Naumann, vice-president of Ambiente and Tendence.

In line with the needs and expectations of the international trade and exhibitors, Tendence will be held over four days – Saturday to Tuesday – from this year onwards. The various product segments cover six exhibition halls: Living – with new tableware and household collections – is in halls 8.0, 9.0 and 11.1, while gift articles and jewellery are to be found in halls 9.1, 9.2, 9.3 and 11.1. Registrations have already been received from renowned companies.

The comprehensive programme of events at Tendence offers both buyers and exhibitors substantial added value. Thanks to the Talents promotional programme, young designers once again have the opportunity to present their prototypes and small product series to an international audience, and to make important contacts in the consumer goods sector.

Valuable tips on the subject of visual merchandising will be available at the Window Dressing Live workshop this year. There, in hall 9.2, retailers can learn how to turn their shop windows into customer magnets and impressive visiting cards. Additionally, the LifeCare Initiative at Tendence honours consumer-friendly goods with the Home & Trend Award. The award-winning products will be on show in a special exhibition in hall 9.0.

Tendence is also an important platform for modern arts and crafts. In addition to a special Talents area for young designers from the Modern Crafts segment, the form exhibition presents industrially- and hand-made products from Tendence exhibitors, which have been selected by a jury of experts as being particularly high in quality and imagination.

As in previous years, the Hessian State Award for German Arts & Crafts will also be presented at Tendence. Germany’s oldest state award, it was donated by Hessian Minister President Georg August Zinn at the suggestion of the Hessian Arts & Crafts Association in 1951. This year, this promotional award for products distinguished by outstanding artistic and hand-crafted features will be given for the 63rd time.

Two new events will be held concurrently with Tendence at Frankfurt Fair and Exhibition Centre this year. The Ecostyle trade fair is the first information and order platform for certified sustainable consumer goods in the European retail trade and international manufacturers will show green lifestyle and design products in hall 10.1 between 24-26th August.

In addition, at Webchance – held in Galleria 1 of Frankfurt Fair and Exhibition Centre on 24 and 25th August – small- to medium-sized retailers will be able to obtain insights into successful internet advertising and sales. Both events not only offer Tendence visitors great added value and supplementary benefits, but also round off the range of products seen at Tendence in an innovative and future-oriented way.

Tendence will be held from 24-27th August at Frankfurt Fair and Exhibition Centre, Germany.

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