18 May 2024, 15:18
By Furniture News Sept 30, 2020

Hybrid Shanghai exhibition exceeds expectations

Shanghai's Furniture China, which took place across Pudong's SWEECC and SNIEC venues from 8-12th September, attracted 111,511 domestic visitors (+4.8% YoY) and 1822 international attendees, while its online counterpart reached more than 11,000 people from 136 countries and regions. European browsers accounted for nearly 15% of these.

Despite Covid-19 restrictions, numerous international brands exhibited, including French furniture brands Ligne Roset, Sifas, Gami, Galipette, Temahome, and Fermob, plus others from the Netherlands, the US and Australia.

Unsurprisingly, the exhibition area (incoporating sister shows FMC China and Maison Shanghai, plus various design-oriented settings) was smaller than usual.

Wang Mingliang, founder and director of the show's organiser, Sino Expo, says: “The China International Furniture Expo will follow the development of the times, advance and retreat with exhibitors, plan a thorough transformation of new retail, and establish a new starting point for an efficient supply chain ecosystem.”

The exhibition has long boasted a strong online component, the JJGLE procurement platform, and a new partnership with Tmall promises greater opportunities to develop online ecommerce sales (exports in particular).

Next year's Furniture China will take place from 7-11th September.

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