29 May 2024, 13:02
By Furniture News Apr 22, 2024

Milan fair celebrates record turnout

With a total of 361,417 visitors in attendance (54.3% of them from from abroad), this year's Salone del Mobile reaffirmed its position as an international industry hub, presenting 1950 exhibitors from 35 different countries, alongside a rich cultural programme.

With +17.1% more visitors than in 2023, Salone del Mobile.Milano 2024, which closed yesterday (21st April) enjoyed a record turnout, with 100,000 more visitors than in 2022.

Professional attendance was up +26.8%, 65.8% of them from abroad: "Figures that confirm, yet again, the pivotal role played by the event in the internationalisation of the companies within the industry, the value of the relationship networks and also the catalytic force of an event that has exceeded the boundaries of the trade fair dimension, driven by the second phase of the redesign of the layout and visitor paths in some of the trade fair pavilions, with a special focus on EuroCucina/FTK, Technology For the Kitchen and International Bathroom Exhibition biennials in particular, two sectors strongly committed to experimenting new aesthetics and functions in highly technical projects increasingly geared to a sustainable approach," states the fair's organiser.

The top markets in attendance saw China make a strong comeback, followed by Germany, Spain, Brazil, France, the US, Poland, Russia, Switzerland, Turkey, India, the UK, South Korea, Japan, and Austria – plus delegations from the US, India, the UAE, the UK, France and Saudi Arabia.

Maria Porro, president of the Salone del Mobile.Milano, says: “The 62nd edition of the Salone del Mobile.Milano exceeded all expectations – it was a record edition. We saw exceptional results, thanks to the confidence of an ecosystem that, yet again, recognised the international leadership of the event.

"With an amazing 361,417 presences, the Salone has reconfirmed its position as a matchless bridge for dialogue with the new market geographies, an intercontinental city open to innovation, in which competition stokes the competitiveness of a key sector for the country’s economy and more besides. A great ‘factory’ of meaning and lasting value, products and jobs, and tangible and intangible culture.

"During the process of redesigning the format and the experiences, we kept both industrial and manufacturing and the visitors as our focus, in a bid to stimulate both sides with a stunning cultural programme capable of creating new connections between the powerful roots of the design culture and the definition of new future visions. The celebrations for our own SaloneSatellite, which has been intercepting and promoting new young talents for 25 years, is confirmation of this.

The 63rd edition of the Salone del Mobile.Milano will take place in Rho from 8-13th April 2025.


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