14 June 2024, 03:45
By Furniture News Sept 29, 2023

MOW celebrates growing international appeal

German trade fair MOW has reported stable visitor figures, a good atmosphere, a large offer, and more orders than expected – despite political and economic adversity – for its 2023 edition, which took place from 17th-21st this month.

The internationality of the visitors increased to 44% (up +4% YoY), from 69 countries, further confirming MOW's position as a leading international furniture trade fair.

"Dealers, associations and buyers praised the scope and quality of the offers, the innovations and product care, the consistent presentation, the sophisticated stand constructions, the integral furnishing event, and the attractive lifestyles," says the show's organiser.

A total of 524 exhibitors from 40 nations – up from 510 in 2022, and including many regular exhibitors, alongside well-known returnees and new exhibitors – presented their products and innovations across 85,000 sqm of exhibition space at Messezentrum Bad Salzuflen this month. 

This year, the level of internationality of exhibitors was 60%. With 70 companies present, Poland led the international exhibitors, followed by Denmark with 28, France and the Netherlands with 25 each, Italy with 23, and Turkey with 20. The Ukrainian industry was also represented with a joint stand.

Visitors mainly attended from neighbouring countries, chiefly Eastern Europe and the Balkans, but also from North and South America, Africa and Asia. 

Next year's MOW will take place from 22nd-26th September.

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