The 28th edition of Proposte, which took place from 7-9th September 2021, attracted over 2700 visitors, of which more than 60% came from outside Italy.
Belgium, France, Germany and Spain were the countries best represented, with a consistent number of British and US visitors, too.
"We are highly satisfied with the results obtained," says Piercarlo Viganò, Proposte's president. "At the stands you could tangibly feel the enthusiasm and the desire to do business in person. Everyone was doing what had been most missed these last months – touching fabrics and looking into each other's eyes. I agree with the exhibitors in saying that this edition has attracted to Villa Erba high-quality clients."
Massimo Mosiello, the exhibition's general manager, comments: "Once again, I would like to thank our exhibitors who believed in the success of this edition of Proposte. Our thanks also go to the ICE Agency that collected a great international delegation composed of 70 buyers from Europe and the USA but, most of all, I wish to thank our staff for giving us its precious organisational support like never before."
Piero Bonasegale, director of the Villa Erba venue, adds: "I sincerely thank Proposte and I offer them my wholehearted congratulations, because once again they have been able to take a proactive and courageous stance. The architectural layout of our compendium allowed to guarantee social distance and protection of the health of exhibitors and visitors."
From today, Proposte is moving online as Fiera Smart 365, a marketplace developed with the support of the Italian Ministry for Foreign Affairs and for International Cooperation, and the ICE Agency. The initiative's goal is to offer all Proposte exhibitors a virtual window that can provide continuity until next year’s fair – taking place from 5-7th April, 2022.
Photography by Donatella Simonetti
