An exhibition delivered “by the industry, for the industry”, Malaysia’s Export Furniture Exhibition (EFE) has created business and networking opportunities for thousands of participants since its inception.
Held annually in March at Kuala Lumpur Convention Centre (KLCC), exhibitors from Malaysia and the region converge with buyers from all over the world on this global stage. EFE is already creating a buzz among exhibitors, which will be among the first to showcase their latest products to global buyers when the show returns from 7-10th March.
The show has taken a big step forward, with its expansion made available by KLCC’s expanded venue space. EFE 2023 is +28% bigger compared to the previous event in 2019 (which covered 35,000m2). Over 400 exhibitors from Malaysia and the ASEAN region will occupy 45,000m2 of trading floor, to welcome quality buyers from more than 140 countries and regions.
EFE’s last show, in 2019, was attended by 8639 international buyers (+10% YoY) and 5198 local visitors (up +15% YoY). Overall, there was a visitor increase of +15% at the last show. However, EFE 2023 is expected to attract more buyers and visitors.
Malaysian wood-based furniture is much sought-after by home, resort, and property project owners around the world. The use of high-quality materials and timber species such as rubberwood, balau, kembang semangkok, nyatoh, dark red meranti and acacia, along with the application of hi-tech manufacturing methods and designs, ensure Malaysian furniture’s ongoing role in the international marketplace.
The exhibition is the signature event of the Malaysian Furniture Council (MFC) and organised by EFE Expo, a subsidiary company of the council. The MFC is the national body that represents all 13 Malaysian state furniture associations, and plays an active role in the development and betterment of the industry. Working closely with the government, it aims to drive the industry to greater heights and increase the nation’s furniture exports.
