Spring Fair, the show that puts thousands of new products for Home, Gift and Fashion at the forefront of UK retail, has revealed a snapshot of what visitors can expect at the next show in February 2024, as it kickstarts a new campaign focused on the magic of discovering new products and the people and stories behind them.
With an impressive 80% of floorspace already filled and an abundance of exclusives, visitors to the NEC Birmingham are promised a vibrant showcase of new and returning exhibitors, offering the opportunity to source from British, international, sustainable and licensed brands. A host of new onsite features and experiences with curated displays and trend-led showcases will be designed to inspire and assist the buying journey.
Pre-show guide, Little Black Book, created to help visitors plan ahead, will be made available to registrants via email in December, in both digital and print formats.
Nicola Meadows, divisional MD, Hyve, says: “We are really excited to launch our Spring Fair 2024 campaign. We are pulling out all the stops to produce a show dedicated to the magic of product discovery, inspiration and community. Product and people will be at the heart of everything we do. The UK retail community is awe-inspiring, and we hope to create a show that reflects the drive, passion, devotion, and hard work of all our customers, whether they be established global brands, artisan-maker start-ups, departments stores or independent boutiques.
“Many of the sectors are already sold out and a great number of returning exhibitors have taken bigger stands, reflecting a revived demand for new products. We’re also thrilled to welcome so many big names exclusively to Spring Fair as well as see the reappearance of some much-loved businesses who haven’t shown since before Covid. We’re keen to present a snapshot of this newness in the next edition of the Little Black Book.”
The Summerhouse destination, which has grown by +30% since 2023, has almost sold out. Exhibitors here will include One.World, The Libra Company (which will introduce its Laura Ashley collections), Gallery Direct, Art Marketing, Garden Trading and Pacific Lifestyle. Brands present will also include Malini, The Braided Rug Company, Bloomingville, Ian Mankin, John Spencer Textiles and Remony.
Home, Living & Décor will see the return of home textiles expert Turner Bianca, plus Dorma, Hyperion, Content by Terence Conran, Catherine Lansfield, Matthew Williamson, Pineapple Elephant and Sassy B, while Riva Home will make a reappearance with its range of own brands as well as Voyage Maison, Sanderson, and Morris & Co – plus Coach House, CIMC, Hill Interiors, Febland, McGowan & Rutherford, FiftyFiveSouth, Searchlight, Kaemingk, Bizotto, Minster Stylish Living, Hanlin, Ascalon and many more.
Following the recent announcement that Hyve would be pausing the Connect meetings programme across both Spring Fair and Autumn Fair, the show organiser has confirmed that Connect will not be returning to any future Spring Fairs or Autumn Fairs from this point onwards: "We are still committed to using data and insights to support the retail community and to help buyers and sellers interact, but this will not be in the form of Connect. Moving forward, we are committed to working with the industry through focus groups and discussions to ensure any initiatives launched in the future are fit for purpose."
The planned rate increase following the extension of the onsite rebook rate will be further extended until Spring Fair 2024.
Spring Fair will run from 4–7th February at NEC Birmingham.