26 May 2024, 03:50
By Furniture News Aug 07, 2023

DFI Beds – from website to white label

Describing itself as the purveyor of “Ireland’s most popular bed”, DFI Beds is based in County Tyrone, Northern Ireland, where it makes and sells beds, mattresses and headboards throught its website and two stores. MD Brian McCann tells us more …

In just one sentence, tell us what your company does … 

Manufacture divan beds, headboards and mattresses, and retail to end-users and hotels, student accommodation, etc.

Where are you based, and how long have you been around? 

We’re based in County Tyrone, and deliver throughout Ireland. The company has been operating for almost 10 years, and last year we set up our own manufacturing operation, underwent a brand revamp, launched a new website, engaged in a highly successful brand ambassador product offering, and have just opened our second retail premises.

What do you do better than anyone else?

We’re in control of the full process for our customers, from start to finish, as we make our own product and deliver everything ourselves. This allows us to offer competitive pricing and extremely quick lead times.

Briefly outline your product offer … 

We offer divan beds, mattresses and headboards. We’ve recently bolstered our product portfolio, adding ottoman beds, bedding accessories and a range of kids beds, and we have some new products launching this month, namely novelty beds and snug chairs.

What’s your star performer? 

Our Grey Edition bed has stood the test of time. Priced very competitively, it still leads the way in sales. Nearly every house in Ireland must have one!

How would you describe your customer service offer? 

Exceptional. We have thousands of five-star reviews, and take great pride in this. Our team of sales advisors and drivers take real pride in offering the best service.

Has the way you do business changed in recent years? 

Yes, moving to manufacture our own product was a huge risk and took some time to balance out, but ultimately now we are benefitting.  

Can you share any plans for the company’s directions? 

Whilst keeping the core business the same, I have a number of avenues which I want to explore. At this point, something I’m really keen on is offering a white label/delivery solution to anyone in the industry who would be interested. It’s no secret in the business that we’re all seeking to grow – I have the ability to increase productivity and deliveries, and would love to offer this cost-saving solution to some of the retailers in Ireland, as we are within 10 minutes of any house in Ireland every week.  

Pictured: Brian in DFI’s new factory, with brand ambassador Erin McGregor (sister of UFC star Conor)

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