AREA SALES MANAGER, WHITEMEADOW

Who we are

You might not know our name, but chances are, you’ve chilled out on one of our sofas.

At Whitemeadow, we design and develop trend-leading, commercially driven sofas for some of the biggest names in UK furniture retail. We’re white label, so the products we develop are stocked and branded by our retail partners. You’ll find our work in homes all over the nation, trusted by both independent and major retailers to deliver great product with commercial flair.

We’re proud to be the UK’s largest privately owned upholstery manufacturer, with multiple sites across Nottinghamshire. We’ve been growing for 30 years and counting, driven by the dedication of our talented team and our commitment to creating products people love coming home to.

But we’re not just about making great products. We’re about raising the bar.

Our mission is to lead – not just in what we create, but in how we work and who we work with. We believe that to make truly stand-out furniture, we need stand-out people. That’s why we hire talented individuals who live our values, bring a positive mindset, and take pride in what they do.

At Whitemeadow, we’re here to inspire, impress, and innovate – together.

Help shape our next chapter

We’re on the lookout for an exceptional area sales manager to join our passionate and forward-thinking team at Whitemeadow, one of the most respected names in British-made upholstery. 

Covering a thriving territory across South West England and South Wales, this is not just a sales role – it’s an opportunity to become part of a privately owned company that’s synonymous with a dynamic approach to the market, and values long-standing customer partnerships. 

You’ll be stepping into a well-established and high-potential region, working with a loyal customer base of independent and national furniture retailers. We’re looking for someone who doesn’t just sell – but connects, consults, and brings energy and ideas to every conversation.

You will be representing both Whitemeadow, which supplies our core range of white-label products, and our sister company, the Branded Furniture Co (BFC), which supplies our range of brand-name products under our exclusive brand license agreements.

Business travel throughout your territory is essential, as is participation in our regular sales team meetings at our HQ in Nottingham. If you’re driven by relationships, excited by the chance to grow business in a respected and design-led company, and you have a genuine passion for British manufacturing, we’d love to hear from you.

Responsibilities

Duties include but are not limited to:

• Develop and maintain strong relationships with existing customers while identifying and targeting potential new clients across your territory
• Represent the Whitemeadow and BFC brands with professionalism and enthusiasm, acting as a trusted advisor and resource to our customers
• For the BFC product galleries, controlling the in-store environment and ensuring retailers’ websites are in alignment with our VM guidelines
• Frequent reviews of retailers’ websites to ensure products and fabrics are up to date
• Proactively seek growth opportunities within current accounts and through new business development, working closely with customers to find the right product for their needs
• Share and maintain a detailed weekly schedule to ensure effective time and territory management
• Complete and present a monthly sales analysis, tracking performance against targets and identifying key trends and opportunities
• Collaborate with internal teams to ensure customer needs are met efficiently and effectively

Requirements – your skills

• Organised, with the ability to manage a dynamic schedule and multiple priorities
• Proven experience in a sales role (B2B or B2C) is preferred in the upholstery/home interiors industry, but not essential
• A solid understanding of the retail sector

Requirements – your attitude

• A passionate and motivated individual
• Excellent communication skills – you’re naturally personable and engaging

Benefits

• 30 days' holiday per year
• Company car
• Staff discount on our products
• High street discount scheme
• Formal and informal training opportunities
• Death in service benefit
• Attractive commission structure linked to performance