Furniture News’ Bed Buyer supplement is our annual celebration of all things National Bed Federation (NBF) and its Bed Show.
Within, you’ll find interviews with bed professionals, market research data, a plethora of new product and a guide to this year’s Bed Show, which returns to Telford from 24-25th September.
Dreams’ CCO Paul Solly explains how the retailer has led the way with its personalised Sleepmatch technology, innovative marketing and added-value schemes, while the NBF’s latest consumer survey offers a snapshot of how people are shopping for beds and mattresses. We’ve also highlights from the Bed Industry Awards and our own Readers’ Choice Awards.
Meanwhile, Sweet Dreams’ Jackie McGarvey shares the thinking behind the manufacturer’s big rebrand, we’re ‘getting personal’ with Bed Kingdom founder Ashley Hainsworth, we ask our contributor panellists how well they sleep, and a host of show exhibitors explain exactly why you should visit them at this year’s big bed event.
