With 12th April approaching and stores preparing to welcome customers through the doors once again, this month’s issue shares tips on training and presentation ahead of the big day, while drilling down into the digital tools and tactics which have enabled business to continue through lockdown after lockdown.
Our lead feature explores how our industry views and utilises social media – from LinkedIn to Facebook, we look at the trade’s changing perceptions of these channels, and how they can be harnessed by suppliers and stockists to drive sales.
Deirdre Mc Gettrick and Toni Wood discuss the development of ufurnish.com, the new search platform making an all-guns-blazing bid for sector dominance – and, with business partners increasingly granted privileged (!) insight into the home offices/bedrooms/garden sheds from which we’ve been working, we look at how to deliver the perfect video pitch.
Elsewhere, we revisit the immersive world of CGI marketing to see how much progress the sector’s key players are making, and study how ecommerce and online search terms have evolved during the pandemic.
From across the pond, industry experts Gordon Hecht and Jesse Akre discuss in-store standards and social engagement, while our cover story chronicles Breasley’s return to the marketplace.
April’s issue features all this, and much more – and you can read it here today.
