18 July 2024, 09:16


Riding the ecommerce wave, the past decade has seen the rise and rise of direct to consumer (D2C) selling, with some of the furniture sector’s biggest players once disruptive start-ups that made their name by cutting out the middleman.

This month’s issue takes a deep dive into the blurred lines between D2C and B2B trading, with words of caution from retailers and suppliers, plus interviews with established D2C brands which have embraced trade sales on the side.

We also speak to Steve Reid, the co-founder and CEO of British bed-in-a-box sensation, Simba, about record performances, higher AOVs and the brand’s international ambitions.

Elsewhere, we meet La-Z-Boy’s new design guru, question the extensive responsibilities of retail sales staff, and welcome the return of the Autumn Furniture Show.

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