Ecommerce players can trust in analytics to reveal who their customers are and what they’re doing – but in this month’s issue we look at how bricks-and-mortar retailers can track their customers’ in-store movements, enlisting the help of experts from Sensormatic Solutions and Ipsos Retail Performance.
Keeping the Opinion section ‘on track’, Peter Holland discusses hybrid selling, Simon Williams urges the trade to get involved in National Bed Month, Alex Buckley talks delivery experience and Dave Huntoon offers six predictions for the retail sector, while Bill McLoughlin warns that digital marketers might find their tracking methods disrupted as new privacy protection measures enter the frame.
There’s also a preliminary look at the January Furniture Show ahead of next month’s big preview, plus a revealing interview with Toons Furnishers’ MD Huw Williams, who shares his approaches to recruitment, training and technology, before cutting loose to decry the injustices he sees being perpetrated on independent retail.
