The green debate is raging fiercely, and is again at the heart of our issue. In a special feature, we present the latest from the businesses striving to deliver sustainable solutions, plus insight from Planet Mark, The Furniture Recycling Group and the NBF – while Hypnos’ Richard Naylor discusses biomimicry, and our contributors reveal the most recent ‘green’ measures they’ve adopted.
Elsewhere, Ian Kettle reveals what came before and after Kettle Interiors’ administration, Sleepeezee’s Amy Curtis reflects on the brand’s laid-back press event, and Julian Bowen’s Rob King shares his views.
We’ve also canvassed the industry to discover how well it knows its customer, in order to reveal the pros and cons of better audience targeting. Meanwhile, Steve Pickering writes on working with family, digital marketing expert Cristina Plamadeala gets back to basics, the BFM’s Phil Spademan introduces the association’s next round of awards, and long-time contributor Gordon Hecht returns to share his selling tips from across the pond.
