How well does your business understand the younger generations? Are you so busy selling to the ‘zoomers’ and ‘boomers’ that you’re overlooking what Millennials and Gen Z customers want, and how they like to shop?
In this month’s lead feature, we look at what defines those younger demographics – and what our sector is doing to capture their spending potential.
Offering a further steer on what the youth of today may want to buy tomorrow, we celebrate the industry’s rising stars as nominated by The Furniture Makers’ Company’s ‘60 for 60’ campaign, while our annual trend forecast shares an informed view on which materials, colours and customer behaviours are likely to dominate in 2024/25.
There’s also our huge January Furniture Show preview (if you’re visiting, do stop by and see us on stand 5-J45), and a look at rest of the season’s key events.
Elsewhere, meet the people behind Furniturebox, Snug and Simba, and discover the latest in new products and services, plus expert opinion pieces on everything from ‘remarkable’ customer experience to thinking outside the box.
