Airsprung Group has promoted the MDs of Airsprung Beds and Gainsborough, as part of a strategic restructuring initiative aimed at optimising its operations and harnessing opportunities within the organisation.
Former Airsprung Beds MD Paul Little will assume the role of sales and commercial director for all of the group's bed businesses. Paul, who joined the group over two years ago, has played a pivotal role in the company's transformation journey. Under his guidance, Airsprung Beds underwent a comprehensive streamlining process through substantial capital investments and a focus on innovation.
In collaboration with Nick Gigg, MD of Gainsborough, Paul identified and leveraged efficiencies across all the group's bed businesses, which resulted in substantial improvements to production and operational processes.
Building upon these foundations, the next phase of the restructuring will focus on the sales and operations functions. Paul and his sales team will gain access to the Gainsborough and hushabye brands, with a view to delivering enhanced growth opportunities and market penetration.
Nick Gigg, having served 15 years within the group, has been appointed as the MD for its bed businesses. Nick's experience across various facets of the business uniquely positions him for this new role, says the group – his primary focus will be to drive operational excellence and work in tandem with Paul and the team to foster ongoing product innovation.
"It's important to note that the individual bed businesses will maintain their distinct brands and market position," states Airsprung Group. "However, Nick will actively seek out further opportunities for synergies across critical functions, including IT, supply chain and marketing. This commitment to cross-functional co-operation aims to maximise operational efficiencies and further enhance the group's overall competitiveness.
"Airsprung Group PLC's strategic restructuring signifies a bold step towards harnessing the potential across the whole group. These key leadership appointments are set to propel the company's growth trajectory, enhance operational effectiveness, and continue its legacy of innovation in the bedding industry."
