29 May 2024, 13:57
By Furniture News Oct 27, 2016

Ambiente's product spotlights return

Ambiente, the Messe Frankfurt trade fair taking place from 10-14th February, aims to simplify the presentation of new products with creative, design-oriented and innovative properties.

“Manufacturers wanting to present their new products to an audience of professionals – especially those from outside Germany – exhibit at Ambiente," says Nicolette Naumann, the show's vice-president. "Therefore, entering such products for special presentation opportunities, such as Solutions and Design Plus, the Ethical Style Guide, Speed Dating and the Contract Business Guide, is an excellent way to reach trade visitors and the press.”

In the foyer of Hall 4.0, the Solutions exhibition will present product ideas for tasks in the kitchen and household.

Strong product design will be honoured by the Design Plus label. At Ambiente 2017, the award will focus on sustainability and, accordingly, will be oriented solely towards products selected in the Ethical Style category.

Consumer awareness of the interaction of ecological and social aspects is growing. Through the Ethical Style Guide, Ambiente will bring greater clarity to this fragmented market segment for the international consumer goods buyer audience.

There will also be Speed-Dating@Ambiente, during which representatives of the international media will witness three-minute presentations and then ask questions about these innovations for two minutes.

Finally, there is the Contract Business Guide, which will assist visitors such as architects and planners to find relevant suppliers.

Details of how exhibitors can submit applications to take part in ecah specialised category can be found here.

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