Media Bounty, the B Corp integrated agency, has today launched ‘there’s an easier way to protect your sofa’ for easy-to-clean sofa fabric brand, aquaclean, which aims to boost brand awareness by focusing on high-attention channels including TV and YouTube, with added engagement through contextual placements alongside media aligning with audience interests, showing up when people research new sofas.
James Lowe, UK sales manager at aquaclean, says: “We believe the upholstery market has been overcomplicating what customers actually want. This campaign is about cutting through that noise and focusing on something genuinely useful – sofas that you can simply wipe clean. It’s a small shift in expectation, but a big shift in everyday living, and that’s what we’re building the brand around.”
Jake Dubbins, MD at Media Bounty, adds: “It’s been a joy to work with the aquaclean team on their new advertising campaign. The product is amazing. Once people see what it can do they’re convinced."
An exclusivity deal with ITV has enabled the brand to take part in the station’s Backing Business scheme which, in partnership with The Alliance of Media Independents (AMI), allows advertisers to unlock increased ad spend at no extra cost.
Aquaclean makes sofa fabrics that repel and release stains, so spills and messes can be removed with water alone. Its products are available on select models at retailers including John Lewis, DFS and Sofa.com.
