Arlo & Jacob is planning to open a new showroom in Solihull this spring.
The business, which has its roots in the East Midlands, where it makes a range of sofas, chairs, footstools and tables, operates showrooms across London, Marlow, Bristol, Harrogate, Wilmslow, Guildford and Ely, with a curated display at its creative HQ and workshop in Melbourne.
Now, the furniture brand is looking to serve more of its West Midlands customers with a physical store in Solihull’s Mell Square.
"Shoppers will encounter furniture to suit every style, made for modern living and guaranteed for life," says Arlo & Jacob. "Styles range from more traditional to thoroughly contemporary, and each piece can be tailored to taste, with modular designs available for a truly adaptable offering. Customers will be free to browse endless fabrics, from house staples to designer options at price points to suit every budget. They’ll also be able to explore design details like hand-turned hardwood legs made by a local craftsman.
"The upstairs will feature an expansive range of fabric options and a design hub where the Arlo creatives can find a second home from their Melbourne HQ. Customers will be treated to the full Arlo design experience and offered interior design inspiration as well as further options on shapes, modular unit configurations, and more.
"The opportunity to explore Arlo & Jacob’s collection in person makes all the difference in heightening the bespoke design experience for an even wider swathe of customers."
The brand is planning to disclose a further new store opening soon.