German bedroom furniture manufacturer Nolte Mobel has appointed a new MD to spearhead its operations in the UK and Ireland. Geoff Hawkes, who was head-hunted from his previous position as operations director for German kitchen brand Nobilia, has plans to make a range of operational improvements at Nolte Mobel this year – from enhancing customers’ experience to improving communication of the brand’s strengths and values.

The firm has a unique offering in its UK and Irish markets, in that it provides delivery and installation directly to retail customers. “We have more direct contact with end users than the majority of furniture manufacturers, and I will be putting structures and processes in place within the business to ensure customer enquiries are resolved quickly and to satisfaction,” Geoff says. “This is something I will be addressing as my main concern, and as one of the first steps of this process I have registered Nolte Mobel as a full member of The Furniture Ombudsman.

“I also want to concentrate on the way our products are presented in retailers’ stores, and to implement guidelines to ensure customers see our furniture looking its best. It needs to look ‘alive’ and, at the moment, I don’t think that comes across in many cases.”