Silentnight has invested in a national marketing campaign, With Our Compliments. The umbrella activity via all Silentnight stockists will see retailer offers providing consumers with complimentary additional upgrades and extras when purchasing a bed from the Silentnight collections.
The fully-integrated campaign, which is activating across POS, national print press and digital advertisements and PR, will see Silentnight reinforcing its commitment to its retailers, as customers can find participating stockists from their area via www.silentnight.co.uk.
Silentnight has teamed up with retailers, providing greater value for money and quality products by offering bespoke packages and tailored offers for each retailer range.
The With Our Compliments marketing activity provides the perfect platform for Silentnight to showcase its bed and mattress collections, along with its new models and variety of storage options – in The Classics collection only – to both potential customers and consumers that are already in the market to purchase a new bed.
Nick Booth, marketing director of Silentnight brands, says: “This is the first of several national advertising programmes we intend to deliver this year. It allows retailers to be flexible with their offer, fully supporting our position as the national sleep experts. By encouraging footfall to our local stockists, we are actively working with our valued retailers to drive purchases and showcase the varied Silentnight product range.”
In addition to working with its local stockists by creating in-store POS, Silentnight is providing bespoke end-retailer packages for its retailers, including Bensons, Carpetright, Paul Simon, Tesco, Sainsbury’s, Shop Direct, e-partners, Amazon and B&Q. Silentnight is also providing an upgrade storage package to direct custumers to its E-Store – www.silentnight.co.uk – where consumers can redeem 20% off through online specialist retail partners.
The With Our Compliments campaign activity is live online and in-store at various dates until the end of May 2013.