Following another record performance, the 20th edition of the Malaysian International Furniture Fair (MIFF), to take place between 4-8th March 2014, is seeing strong uptake from exhibitors.
With six months left to the show, exhibitors have taken up 80% of the expanded 80,000 sqm floorspace at the downtown Putra World Trade Centre (PWTC) and nearby Matrade Exhibition & Convention Centre (MECC), Kuala Lumpur.
“This is extremely positive for MIFF as we celebrate 20 successful years in the furniture trade show industry. The fact that MIFF has maintained its position as South-east Asia’s number one furniture destination year after year speaks of the strength of our trade show and our track record,” says MIFF chairman Dato’ Tan Chin Huat.
He says that exhibitors and visitors can look forward to an international showcase of high quality, and a wide variety of products at great value.
MIFF 2013 generated a high of US$854m in sales and saw a turnout of over 6000 global buyers from 140 countries. It was 25% bigger, and enlarged to 80,000 sqm to accommodate more exhibitors from Muar, the furniture capital of Malaysia. Following the debut of the Muar Furniture Association Hall, the MFA has indicated that the number of exhibitors will increase next year in its specially-designated area.
Office and household furniture were again the strongest segments at MIFF 2013, buoyed by the attendance of more influential buyers and demand from emerging markets.
MIFF has consistently delivered quality buyers from Malaysia's neighbouring South-east Asian countries, East Asia, North America, Europe and Australia. In recent years, the visitor count from emerging economies in South Asia, the Middle East, Africa and Latin America has risen.
The highlights of MIFF 2014 will include the popular Buyers’ Night – an evening of colourful entertainment and dining slated for 5th March – as well as the MIFF Furniture Design Competition for young talent. Also a big draw is the Prize Presentation Ceremony on 6th March, when the winners of the MIFF Furniture Design Competition, as well as furniture excellence and best booth display awards, are announced.