Memory Foam Warehouse, a leading specialist retailer of memory foam mattresses, toppers and pillows, is continuing its expansion by opening a new outlet in Birmingham.
The store at Kingsbury Road, Erdington, is the company’s sixth retail outlet and has created four new jobs in the local area.
Memory Foam Warehouse was established in 2001 and has since built a hugely successful online business, as well as establishing four bricks-and-mortar outlets close to its manufacturing operation in West Yorkshire. It opened a fifth outlet at Commodore Court in Nuthall Road, Nottingham in January 2013, and already has plans for further expansion this year beyond the new outlet in Birmingham.
Neal Spencer, MD of Memory Foam Warehouse, says: “Our expansion shows that British manufacturers and retailers can still succeed, as long as they have a high-quality product and understand what their customers want.
“We look forward to continuing our success in Birmingham, an area where we have already established an online customer base. The new outlet will allow them to seek specialist advice from our in-store sleep experts, and as we hold extensive stock in all our web outlets, it gives customers the opportunity to take away their mattress on the day."
Like Memory Foam Warehouse’s existing sites, the Birmingham outlet will stock an extensive range of the manufacturer’s own mattresses, toppers and pillows, along with a selection of exclusive bed frames, divans and storage beds.