Dormeo UK has appointed Andrew Thorpe to lead its nationwide wholesale growth. Bringing a wealth of experience in sales and key account management in premium department stores, furniture chains, independent retail, internet retail and contract market segments, he joins the company from Jensen Skandinavia, with prior experience as national sales manager at Simmons Bedding Group plc.
Andrew’s key areas of responsibility at Dormeo will be to drive the expansion of the Dormeo mattress brand throughout the UK, encompassing the new Dormeo Options range, the Dormeo Memory range, and the premium Dormeo Octaspring line. Dormeo is currently available nationwide at Argos, Costco, Dreams and selected independent retailers.
“I’m really excited to be joining Dormeo at this great stage in the brand’s evolution,” says Andrew, “Dormeo has made fantastic progress in the UK market over the last three years, and I look forward to playing my part in driving continued strong growth based on the continuously-improving product portfolio, excellent marketing and forward-thinking distribution strategies.”
Greg Suthern, MD of Dormeo UK, comments: “Dormeo is one of the world’s fastest-growing sleep brands and, particularly, here in the UK, our recent expansion has been remarkable. We have huge ambitions for Dormeo and Andrew is a vital addition to the team that will help us achieve our objectives. He brings vast experience and an infectious enthusiasm for our brand, our products, and for the opportunities that lie ahead - as such we’re really excited to have him on board.”