Ikea continues to forge a path for multichannel retail with its latest catalogue, which, through its tie-in app, offers more films, 360° views, and builds the Augmented Reality (AR) offering, allowing users to graphically realise more than 300 pieces of furniture to scale in their own homes.

One of the most impressive elements of Ikea's new campaign is its TV ads – here's a great example of how Ikea is delivering its marketing in a novel way.

Furniture News editor Paul Farley will find out more about the catalogue from country marketing manager for Ikea UK & Ireland, Peter Wright, in an interview in the October issue of Furniture News.