Specialist bed retailer Dreams will open a new store on Hornchurch Road, Romford, this Friday.

The store will feature wide selection of products, including exclusive UK-manufactured ranges. It will also feature Dreams' Comfort by Colour scheme, in which beds and mattresses are merchandised in an easy-to-understand layout by colour palette and comfort levels.

Manager Dean Brooks will be joined by Dreams' CEO Mike Logue on the opening day.